Described by many as a village, Amsterdam packs the cultural punch of a city many times its size. While still retaining a bit of a ‘sex, drugs and rock 'n’ roll' reputation, Amsterdam is now more about being a ‘creative city’ where the high standards set by such Golden Age painters as Rembrandt are maintained. The city has become a global hub for art, design, architecture and advertising, but one where all its attractions are just a short and scenic bike ride away.