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On arriving in Seoul, the first time visitor might be convinced the city is one mass of concrete and steel. But Seoul is actually a fairly sophisiticated myriad of distinct neighborhoods and historic attractions. The Han River splits the city in two, each side with its particular brand of identity. Must see attractions in Seoul include; Gyeongbokgung, Namsangol Hanok Village, Lotte World, and Insadong, just to name a few high points.